Client
In operation for just two years, our client was a fast-growing tech start-up that needed advice on its future direction. Having already achieved success in a range of markets, the leadership team knew that a more concrete strategy was the secret to clarifying priorities and unlocking growth opportunities.

Challenge
The founders were at a crossroads. With multiple industries served and several potential paths ahead, the next strategic step was crucial. Our team at Blueprint were tasked with building a clear, actionable framework. It would decide where to focus resources, how to succeed in their chosen markets, and how to keep that all-important momentum going.

Work

To develop the framework required, we built our workflow around three core areas;

1.    Immersion – from operations analysis and service offerings assessment to financials and leadership dynamics, we immersed our team fully in the company, giving us a full 360-degree view of the business.

2.    Research – we completed a comprehensive market research programme that validated growth opportunities, identified the competitive set, and highlighted industry trends.

3.    Facilitation - using a proven strategy framework, we guided the leadership team through a five-step process with workshops and online sessions. This allowed us to identify gaps, strengths, and opportunities.

Results
The work completed allowed us to create a concise one-page strategic framework, agreed by all partners. This document clearly defined target industries, alongside a go-to-market approach, competitive positioning, and revenue model. It now serves as the team’s long-term reference point, ensuring decisions remain aligned, focused, and driven by a collective vision.

“Ethel did an outstanding job and took the time to deeply understand our business, ambitions, and constraints, delivering a clear, actionable plan that is both ambitious and achievable” - Shane Stanley, Executive Director at Onesto Consulting