Client
Our client, an ambitious Irish road safety technology start-up was preparing to launch a ground-breaking global product. With limited industry data available to inform decision-making, their senior leadership team had hard decisions to make around pricing and profitability.

Challenge
They knew that a clear, data-driven pricing and go-to-market strategy was required. The right approach could maximise margin potential, resonate with buyers, and enable confident investment decisions. Our team at Blueprint Solutions were tasked with completing this project within a tight six-week timeframe.

Work

Our work covered three main areas;

1. Conducted a deep market analysis, benchmarking competitors, modelling multiple pricing scenarios, and assessing price elasticity.

2. Evaluated distribution and reseller models, identified funding opportunities in priority markets, and built full P&L forecasts for each approach.

3. Developed financial modelling, competitive positioning tools, feature heat maps, and sales collateral to support product launch.

Results
Within the timeframe specified, our client put in place a decisive, actionable strategy that balanced commercial potential with market realities. Now working with a validated pricing framework, clear sales channel recommendations, and investor-ready market insights, they could enter global markets with confidence.